Case Study
Here's the Case-Study of some of our works we'd like you to see...
Phillip Jeffries
Phillip Jeffries, a globally recognized luxury wallcovering brand, has curated an exceptional collection of high-end products featured in prestigious properties worldwide. To elevate customer accessibility, the brand envisioned a modern, scalable e-commerce platform that could deliver a seamless online shopping experience.
We engineered a unified digital ecosystem—spanning web, mobile, CRM, and AI—designed to streamline shopping, empower vendors, and optimize backend operations.
The Challenge
- The existing digital infrastructure lacked centralized tools for inventory, order tracking, vendor management, and customer engagement.
- Limited online flow for customers to browse products, place orders, and track shipments.
- Need for a vendor-friendly environment to manage inventory, sales, and fulfilment efficiently.
- The mobile application required enhancement to support a full order-processing experience on both iOS and Android.
- Customer relationship management and marketing automation were fragmented across different systems.
- The brand needed an AI-driven assistant to support users with real-time help throughout their shopping journey.
The Solution
We built a user-friendly e-commerce platform for Phillip Jeffries that connects multiple vendors, streamlines the shopping experience, and improves order visibility. This included integrating Angular with Ruby on Rails APIs, enhancing UI/UX performance, strengthening backend security, and optimizing the entire system for better reliability and scalability.
We also enhanced their Flutter mobile app by optimizing the order flow for a seamless wallcovering purchase experience across iOS and Android, while improving overall stability. Additionally, we implemented SalesforceMicrosoft Dynamics 365 to unify CRM management, automate personalized marketing, provide AI-driven insights, and integrate smoothly with the e-commerce platform.
Additionally, we built an AI-powered Copilot shopping assistant using Microsoft Copilot Studio, offering product search and recommendations, cart management, order placement, and real-time shipment tracking to enhance user engagement and reduce friction throughout the buyer journey.
This digital transformation initiative has modernized Phillip Jeffries’ entire ecosystem. The enhanced workflows and integrated platforms now provide a scalable foundation for continued digital growth, improved efficiency, and long-term innovation for the brand.
Technology Stack
