Tanyo - Retail CRM & Customer Management Platform
.NET
Angular
IonicEntity FrameworkHangfire
AzureAbout Tanyo
A prominent home and lifestyle retailer was facing challenges in retaining repeat customers due to completely manual processes. With customer details and follow-ups managed on paper, the team struggled to maintain consistency and personalize interactions. The brand required a modern digital solution to streamline operations and enhance customer engagement.
MagnusMinds built Tanyo as a purpose-built CRM for the home and lifestyle retail sector — transforming a paper-based operation into a fully digital, data-driven customer management platform. The sales team now has complete visibility into every customer's needs and can engage proactively, driving significantly improved retention and a competitive edge in the market.
Our Approach
Challenge & Solution
The Challenge
The client was experiencing a significant drop in returning customers despite a wide range of quality products and a committed sales team. Their processes were entirely manual — recording customer information, tracking inquiries, and managing sales activities all on paper. This pen-and-paper system made it impossible to store customer details reliably, follow up at the right time, or understand buying behaviour. Communication became inconsistent and impersonal, making it difficult to build long-lasting customer relationships.
Our Solution
MagnusMinds introduced Tanyo — a powerful, easy-to-use CRM platform that fully digitalized the client's operations. The platform delivers: a centralized hub for all customer profiles, purchase history, and communication records; automated follow-ups and alerts for timely engagement with zero missed opportunities; sales pipeline and lead tracking for clear visibility into customer stages; routine task automation to eliminate paperwork; and advanced analytics and reports providing real-time insights into performance trends and customer behaviour. Delivered as a SaaS-based subscription model, allowing the business to scale users, receive continuous updates, reduce IT costs, and access the CRM securely anywhere.
What We Built
Key Features
Centralized customer profiles with purchase history
Automated follow-up alerts and reminders
Sales pipeline and lead tracking dashboard
Routine task automation eliminating paperwork
Advanced analytics and real-time performance reports
SaaS subscription model with scalable user management
Impact
Results & Outcomes
Fully manual pen-and-paper processes replaced
Automated follow-ups ensuring zero missed opportunities
Complete sales pipeline visibility for the team
Customer satisfaction and retention improved significantly
Stack
Technologies Used
.NET
Angular
IonicEntity FrameworkHangfire
Azure
AWS
MS SQL ServerClient
Tanyo
Industry
Retail / Home Furnishings
Technologies
.NET, Angular, Ionic…
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