Online Bookstore Portal Case Study

Case Study

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CASE STUDY

Tanyo

A prominent home and lifestyle retailer was facing challenges in retaining repeat customers due to completely manual processes. With customer details and follow-ups managed on paper, the team struggled to maintain consistency and personalize interactions. The brand requires a modern digital solution to streamline operations and enhance customer engagement.

The Challenge

The client was facing a significant drop in returning customers. Even though they offered a wide range of quality products and had a committed sales team, the business struggled to keep customers engaged beyond the first purchase.

One of the core challenges was that their processes were still completely manual from recording customer information to tracking inquiries and sales activities. This pen-and-paper system made it tough to store customer details, follow up at the right time, or understand buying behavior. As a result, communication became inconsistent and impersonal, making it difficult to build long-lasting customer relationships.

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The Solution

To address these issues, we introduced Tanyo, a powerful and easy-to-use platform designed to streamline their entire customer management process.

Our focus was to fully digitalize their operations and eliminate the manual workload. With Tanyo, we provided:

  • Centralized Customer Information: A single hub for all customer profiles, purchase history, and communication records
  • Automated Follow-ups & Alerts: Ensuring timely engagement with customers and zero missed opportunities
  • Sales Pipeline & Lead Tracking: A clear overview of customer stages, helping the team close sales faster
  • Routine Task Automation: Allowing staff to stop wasting time on paperwork and stay productive
  • Advanced Analytics & Reports: Providing real-time insights into performance trends and customer behavior

Along with this, we provided a SaaS-based Subscription Model, allowing them to:

  • Scale the number of users as the business grows
  • Receive continuous updates and improvements
  • Benefit from reduced IT maintenance and infrastructure costs
  • Access the CRM securely anytime, anywhere

This solution empowered the team to spend less time on paperwork and more time on what truly matters: building strong customer relationships and growing the business.

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The shift to Tanyo created a major positive impact. Customer interactions became faster, smoother, and more personalized. The sales team gained complete visibility into customer needs and could respond proactively. As a result, customer satisfaction and retention improved significantly, helping the retailer regain a competitive edge in the market.

With smarter data insights and efficient operations, the company is now equipped for long-term growth focusing on expansion instead of managing paperwork.

Technology Stack

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.NET
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Entity Framework
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LINQ
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Angular
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Ionic
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Hangfire
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CI/CD Pipeline
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Azure
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AWS
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MS SQL Server